Search Engine Optimization
Page rank depends on many factors. Your site can be effective if these are kept in mind while your site is being built. As your web designer, I guide the design process with these factors in mind.
- Content
- Call to action/s on home page
- Relevancy, clarity, helpful- compare to competition
- Use of Categories and Tags to organize and clarify content
- Text formatting
- Line length
- Short chunks of text
- Lists
- Use of headings
- Only one h1 on a page (page title)
- Judicious use of h2 and h3
- Correct redirects from any previous website. All redirects going to the home page are not effective
- Current SSL certificate
- Page load speed
- Images
- Resize for web
- Relevant naming system
- No empty Alt tags
- Uptime of web host
- Mobile Friendly sites get better page ranking
- “Googles April 21st. 2017 mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices.” Read More
- Use of Google Analytics and Google Search Console features such as Submit Site Maps and Local.
- Use a good SEO plugin. (Yoast SEO)
