Search Engine Optimization

Page rank depends on many factors. Your site can be effective if these are kept in mind while your site is being built. As your web designer, I guide the design process with these factors in mind.

• Content
  • Call to action/s on home page
  • Relevancy, clarity, helpful- compare to competition
  • Use of Categories and Tags to  organize and clarify content
  • Text formatting
    • Line length
    • Short chunks of text
    • Lists
    • Use of headings
      • Only one h1 on a page (page title)
      • Judicious use of h2 and h3
• Correct redirects from any previous website. All redirects going to the home page are not effective
• Current SSL certificate
• Page load speed
• Images
  • Resize for web
  • Relevant naming system
  • No empty Alt tags
• Uptime of web host
• Mobile Friendly sites get better page ranking
  • “Googles April 21st. 2017 mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices.” Read More
• Use of Google Analytics and Google Search Console features such as Submit Site Maps and Local.
• Use a good SEO plugin. (Yoast SEO)