SEO

Search Engine Optimization

Page rank depends on many factors. Your site can be effective if these are kept in mind while your site is being built. As your web designer, I guide the design process with these factors in mind.

• Content
  • Call to action/s on home page
  • Relevancy, clarity, helpful- compare to competition
  • Use of Categories and Tags to  organize and clarify content
  • Text formatting
    • Line length
    • Short chunks of text
    • Lists
    • Use of headings
      • Only one h1 on a page (page title)
      • Judicious use of h2 and h3
• Correct redirects from any previous website. All redirects going to the home page are not effective
• Current SSL certificate
• Page load speed
• Images
  • Resize for web
  • Relevant naming system
  • No empty Alt tags
• Uptime of web host
• Mobile Friendly sites get better page ranking
  • “Googles April 21st. 2017 mobile-friendly update boosts mobile search rankings for pages that are legible and usable on mobile devices.” Read More
• Use of Google Analytics and Google Search Console features such as Submit Site Maps and Local.
• Use a good SEO plugin. (Yoast SEO)