Good design gets better page rank/conversions
My websites are open and spacious. I like to stress the important things like the main thrust of your site right up front. I like to keep it simple with short, easily scanned chunks of text.
If a reader can easily understand what they can get on your site, they will be more likely to stay and learn more. For example, If you are offering classes, class signup is front and center. Any benefits from classes, or longer descriptions can come later on a ‘Learn More’ button for instance.
During planning and discovery, I explore your business. Getting to know your business and competitors will shape the focus of your site. You and I will answer these questions.
- What is the site about?
- What can I get at this site?
- What do you want the reader to do? (Call to Action)
User Experience (UX)
The user experience is enhanced when a site’s navigation guides visitors to those they expect. Our job is to create those expectations and answer them. Once we identify the main focus of your business, we can create a site that anticipates and answers questions for the reader.
For example; a doctor’s office could lead with solutions for specific conditions or symptoms, and office information. This provides right up front, the information a patient and a prospective patient would need. Each can see treatments offered and how to contact the Doctor’s office.
Colors and style elements appropriate to subject matter
With this information your site will be designed to fulfill those goals and reach your preferred audience. Common examples: A site selling baby clothes, might have pastel colors and less formal typography to imply baby focus, while a site that sells clothes for school children might have primary colors and/or school type text while a site targeting Government Contracts for the Military would not be in pastel colors, or fancy text.
Your website is a marketing tool
Building a beautiful AND effective website starts with a discovery phase to define strategy. We explore goals, and target audience. We discuss your content with an eye toward getting results.
How can your site achieve the results you want. First step is to narrow down site goals, identify the most specific target audience possible. The more specific the answers to these questions, the more successful your site will be.
Optionally we can include a marketing strategist for planning and/or help with content.
(onboarding your customers or clients
send emails to your readers when you post a new article, or send the article itself
find the marketing list)
During planning and discovery, we gather features to accomplish your goals. Learn More